---
title: Branding your forms
description: Customize your forms with your logo, colors, and fonts for a cohesive brand experience — and white-label them on the right plan.
canonical: https://chatwisp.ai/knowledge-base/account-team/branding
---

# Branding your forms

# Branding your forms

Every ChatWisp form automatically inherits your workspace's brand profile — and you can override the look of any single form to match different projects or campaigns.

## Your brand profile

Set up your workspace brand in the **Brand** area on your dashboard:

- **Logo** — appears at the top of your forms.
- **Colors** — choose a ready-made palette (Indigo, Ember, Ocean, Forest, Grape, Slate, Sunset) or create your own with a color picker (primary, secondary, accent, and surface colors).
- **Fonts** — select heading and body fonts from a curated set of professional typefaces.
- **Background image** — an optional full-bleed background for the respondent experience.
- **Brand guidelines** — a free-text note about your voice and tone (like "playful and conversational, avoid jargon"). Wispy reads this when designing forms, so generated forms match your style.

A **live preview** shows every change instantly, and your brand flows into the AI form designer — so generated forms look like yours from the first draft.

## ChatWisp branding & white-label

By default, every form carries the ChatWisp logo alongside *your* logo, colors, and fonts — co-branding that shows the form is clearly yours and clearly powered by ChatWisp. If your plan includes **white-label**, the Brand area shows a toggle to remove ChatWisp branding entirely, so respondents see only your brand.

On any individual form, the **Customize** workspace also lets you override the accent color, choose light or dark, and set the logo just for that form.

## Related

[A tour of your dashboard](/knowledge-base/getting-started/dashboard-tour) · [The Style Studio: themes & layouts](/knowledge-base/classic-forms/style-studio)