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Notes on AI-first forms, conversational research, and what people tell a good interviewer.

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Churn Interview Questions: What to Ask After "Too Expensive"

The cancellation survey records the answer someone is willing to give in four seconds. The reason you can act on is two or three questions deeper. Here's the one-question cancel-flow survey, the 12-question churn interview to run a week later, and how to do it at scale with an AI interviewer.

2026-09-03 · 8 min read · churn · cancellation survey · customer exit interview · product feedback · ai interviews · jobs to be done