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The ChatWisp blog

Notes on AI-first forms, conversational research, and what people tell a good interviewer.

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AI vs Human Moderators: Where Each One Fails, and How to Choose

AI moderators and human moderators break in different, predictable places. Here's what four independent studies say about each, the specific limitations of AI interviewers, and the sequencing decision that matters more than the purchasing one.

2026-09-19 · 9 min read · ai-moderated-interviews · research-methods · qualitative-research · ai-interviewer · user-research

AI-Moderated Interviews: Replace Your Surveys, Not Your Interviews

The common pitch is "interviews without the researcher." That framing causes most of the failures. AI moderation is at its best replacing your surveys, not your best interviews.

2026-08-08 · 4 min read · ai-moderated-interviews · qualitative-research · ai-interviewer · research-methods