Run moderated-style interviews with hundreds of people at once. Every respondent gets the same trained interviewer, the same probing and the same neutrality, then the analysis comes back ranked.
A moderated study is limited by how many sessions a researcher can run. An interview that runs itself is limited by how many people open the link.
Follow-ups come from the answer, not from how tired the moderator is. The interviewer asks about the extreme score and the thin answer on response 300 exactly as it did on response 3.
Confidence intervals, significance testing and correction for multiple comparisons are built in. A finding is labelled reliable only when the sample carries it.
Respondents answer in their own language and can switch mid-interview. Questions and options translate with them.
Tell the agent what you are trying to learn and who you are asking. It drafts the questions and orders them so the easy ones come first.
The motive steers every follow-up and is never shown to a respondent or read out loud.
Use a screener to qualify people, then branch the ones who match into the full interview.
Themes are clustered, drivers are ranked by what actually moves the score, and every comparison reports its sample size.
Editable end to end, including the interviewer's brief.
Uncover the job your customers are really hiring you to do.
Use templateFind out what people really think of your idea before you build it.
Use templateMap what your market would actually pay, and the reasoning behind it.
Use templateFind the respondents who actually match your study criteria.
Use templateCapture what really happened right after someone tries your product.
Use templateThe agent is a research assistant rather than a form builder. It drafts the study, changes it when you ask, and sits with you while you read the responses.
It builds. Describe what you want to learn and the agent drafts the questions, picks the right answer types, wires the branching and writes the interviewer's brief. You can also start from a template and tell it what to change.
It designs. Ask for a darker theme, a photo background, a different typeface or a welcome screen, and it restyles the form. Nothing here needs CSS.
It edits. Change your mind later and say so in plain language. "Drop question four, make the last one optional, ask about pricing instead." It applies the edit and you can undo it.
It reads the results. When responses land, the analyst finds the themes, ranks what moves your score, flags where people drop off, and answers follow-up questions about your own data. Every number it reports is computed in code, so it cannot invent one.
Every number on the results page is computed in code before a model sees it. Counts, distributions, cross-tabs, significance and drop-off all come from the responses themselves. The model writes prose around figures it was handed, and it cannot change one.
When a comparison is too small to trust, the page says so rather than dressing it up. Findings are corrected for multiple comparisons, which matters once you are testing dozens of segment splits at once: without that correction, a run of pure noise will hand you a page of results that all look significant.
Your logo, colours and fonts carry through every screen. On paid plans you can take our branding off entirely.
Fourteen colour themes crossed with typography, density, shape and backdrop. Pick a named style and the whole form takes it.
Licensed and served from our own domain, so an embedded form never calls someone else's CDN.
Full-frame designed openers and closers, with video where you want it, instead of a bare title and a thank-you line.
A small, optional flourish when someone answers. Respects reduced-motion settings without being asked.
For a small number of deep, unpredictable sessions, a skilled human moderator is still better, and we would say so. For getting a consistent, probing interview in front of several hundred people in a week, this wins on reach and on consistency.
Yes. Voice is the default because spoken answers run longer, but the same interview works as a chat and the respondent chooses.
Responses are scored for speeding, straight-lining, gibberish and duplicate verbatims. Flagged ones go to a review queue, and the charts can be weighted by quality while the raw export stays complete.
Yes. Share a link or an embed with whichever panel or list you already use, and cap the number of responses you accept.
A results dashboard with per-question visualisations, an AI insight report with themes and recommended next steps, full transcripts, and a CSV or JSON export.
Screeners, discovery interviews, concept tests and pricing research, all editable.